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Promotional campaign on Algerian market

Published the:  06/04/2011

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April 6, 2011 – TAP  - The Tourism and Trade Ministry has planned staging a promotional campaign on the Algerian market, with a view to recovering the pace of the Algerian tourists' flow, after the 35% drop recorded in the period spanning last January 1- March 20.
The campaign, which will target Algerian media, aims to reassure Algerian tourists about the security situation in Tunisia, attract over 350,000 Algerian holiday-makers during next June and July, compared with an average of 400,000 tourists in the past.
Representative of the National Tunisian Tourism Board (ONTT) in Algeria Faouzi Basli specified that the promotional operation includes a Tunisian participation in the Oran Tourism Fair, to be held next April 12-15, and next April 18-21 Algiers Fair.
In a statement to TAP news agency, the official asserted that, as part of this promotional campaign, 50 representatives of the Algerian media would be present in the Annaba/Hammamet Rally.
Investments to be allocated for the advertising campaigns in Algeria would reach 350,000 Dinars, the goal is to raise the Algerian tourists' awareness of the wealth of the Tunisian product and stability of the country.
During a news conference held Tuesday with attendance of 16 Algerian journalists, Tourism and Trade Minister Mehdi Houas said that negotiations have been launched with the Algerian side to open a shipping line connecting the Algerian and Tunisian ports.
This line would undoubtedly facilitate the transport of Algerian tourists and their cars during the peak period.
"The Algerian and Maghreb markets are strategic markets for Tunisia," Mr. Houas pointed out, adding that the sought-after objective is to encourage the Algerian tourists to keep on spending their holidays in Tunisia.
It is worth reminding that one million Algerian tourists visit Tunisia each year and generate earnings between 400 and 600 million Dinars.
Tunisia will also endeavour to improve reception conditions on border crossing-points and airports, by organising a communication campaign aimed to reassure Algerians on security conditions in Tunisia and better introduce the promotional offers for Algerian families who want to come to Tunisia during the summer holidays.